IronLine answers every after-hours call for plumbing, electrical, and HVAC shops — triages the urgency, quotes the call-out window, books it into your dispatch software, and texts the on-call tech before the caller hangs up. Built to sit on top of Housecall Pro or Jobber, not replace them.
Built for the operator who's currently answering the phone himself, at midnight, from bed.
Already running Housecall Pro or Jobber for daytime dispatch, with no dedicated night-shift dispatcher.
Owner-operators who personally screen every after-hours call for whether it's a real hazard or a can-wait.
Shops that get slammed with no-AC calls the moment a heatwave hits and can't staff extra phone coverage for it.
Not a general answering service — a voice agent that knows trades triage.
Asks the same safety questions a dispatcher would (gas smell, active flooding, sparking) before quoting a window.
States the after-hours premium up front so there's no surprise at the door — matches your posted rates.
Books directly into Housecall Pro / Jobber where integration access allows — otherwise hands off a structured summary for manual entry.
Texts or calls the tech on rotation the moment a job is booked, with address, callback number, and hazard flags.
Opens every call with a recording-consent line — built for California's all-party consent law from day one.
Anything outside the script — active gas leak, structure fire risk — escalates straight to a live person, no agent guessing.
Two tiers, priced under the closest self-serve competitor.
Up to ~150 emergency-triage minutes/mo, single on-call alert channel (SMS or call to the tech)
Higher minute allotment, dispatch-platform booking sync (contingent on Housecall Pro / Jobber integration access)
Pricing anchored against Sameday AI's real published prices — Launch is a genuine $449/mo, but Scale (the closer capacity match to Growth) visibly starts at $789/mo on Sameday's own live page, even though the same page's structured data still says $449 for Scale (a page-internal contradiction on Sameday's site, not ours). Starter undercuts Launch; Growth undercuts Scale's real visible price by an even wider margin than a flat-$449 comparison would suggest.
| Tier | Price/mo | Source |
|---|---|---|
| IronLine Starter | $349 | derived — STRATEGY.md §2 |
| Sameday AI Launch | $449 | sourced — gosameday.com, fetched 2026-07-29 (schema data and visible text agree) |
| IronLine Growth | $549 | derived — STRATEGY.md §2 |
| Sameday AI Scale (visible price) | $789 | sourced — gosameday.com, fetched 2026-07-29 (page's schema data separately, inconsistently, says $449 for this tier) |
The license classes this pitch is scoped around — read like the classes painted on a truck door.
Classification codes from general knowledge, not fetched from cslb.ca.gov — see the ICP note in the back office below.
Three simulated call scenarios — scripted, not real calls, walked through step by step.
A homeowner's water heater fails overnight. Triage, call-out quote, and dispatch booking, start to finish.
Open scenario →A same-day AC failure call during a heat advisory — how IronLine handles volume and prioritizes vulnerable callers.
Open scenario →A sparking outlet call that IronLine correctly recognizes as outside its script and hands straight to a live human.
Open scenario →The five questions this pitch has to answer honestly.
Avoca is a funded, sales-gated, enterprise-motion competitor with a reported $125M Series B at a $1B valuation and no public pricing — built for buyers much larger than a 1–5-truck shop. Sameday AI is the closer comparable: Launch runs a genuine $449/mo, and Scale visibly starts at $789/mo on Sameday's own page (its schema data separately, inconsistently, still says $449 for Scale) . IronLine's answer is price — Starter undercuts Launch, Growth undercuts Scale's real visible price by more than a flat-$449 comparison would suggest — plus a direct relationship instead of a self-serve signup funnel.
For plumbing and electrical, yes — one captured emergency call's after-hours premium alone covers 29–86% of Starter's monthly cost , before counting the trip fee or labor the shop would've earned anyway. For HVAC, this can't be answered with a number yet — the premium wasn't sourced this pass (unverified). Full math is retained in the provenance record.
Yes, with a consent notice. California Penal Code §632(a) requires all-party consent for confidential communications, fines up to $2,500 per violation — IronLine opens every call with a disclosure line. Clients outside California need their own state check first; the 50-state map isn't resolved yet.
Pricing and reachability for Jobber and Housecall Pro are confirmed ; actual API-access terms for any of the three are not yet confirmed (unverified). Honest answer today: integration is planned, terms aren't confirmed — not a yes.
Can't be answered with a number yet. Six sourcing attempts this pass failed to find an HVAC emergency-ticket premium (unverified) — this is the single most important open research item before this goes further.
This is internal prep for a conversation — trades is the vertical he and Baxter raised together, adjacent to Vornix's live dental/PT line, not a decision made without him.
Placeholder contact